Organized by MaRS and brought to you by Haltech, this two-part workshop series follows Steve Blank’s methodology and introduces startups to Osterwalder’s Business Model Canvas and the analytical process required to validate their business model. The workshops are highly interactive and all participants will be able to design their own business model during the series.
FREE for Haltech HEAT clients with a $50 refundable deposit. Haltech clients are entitled to a refundable deposit when they register under the “ONE Client Refundable Deposit”, and must attend both workshops.
Session 1 – Designing your business model
Thursday, October 13, 2016 9:00 am to 1:00 pm
Session 2 – Validating you business model
Thursday, October 20, 2016 9:00 am to 1:00 pm
Meet the Instructor: Kevin Smith
Kevin Smith is a story architect. In his 20+ career in sales, marketing, entrepreneurship and politics, Kevin has done over 10,000 pitches. Kevin helps startups unleash their story to secure customers and investors by helping them understand what their core customer story is and then helping them get their story to market.
Kevin spent 14+ years at Dell in consumer sales, B2B sales, Enterprise Sales and Enterprise Marketing. After helping to develop go-to-market strategies for their acquired startups, he reconnected with his passion for entrepreneurship and began helping startups full time. His expertise include branding, messaging, marketing strategy, SEO, content and social media marketing, presentation and pitch design, web design, lead generation, sales coaching and business development.
